God wants to turn you and I lose to use us for much greater things. If you haven't gotten this bug yet, then you will. God's still tweaking a few things in you, then he'll reveal.
We all have the same choice: we can keep looking at the service or product we offer as a means to an end (money in the bank) or we can see the same offerings through God's bigger purpose and let that drive us to continue to innovate and offer the best solutions that God (through you) has to offer.
To God, the motives behind my ambition obviously matter a great deal.