I used to tell people I do amazing, jaw dropping, award winning logos and websites. I sold the sizzle, not the steak. After all, I was competing with an overseas market of websites like Fiverr and UpWork where Entrepreneurs could get logos done for cheap.
As I began to seek out more purpose and meaning in my work, God began to reveal to me the bigger picture of what I was really here for.
Logos and websites were the OUTCOME of my greater service to my clients. What my clients were really seeking was a sense of identity and belonging in the marketplace. What my clients are really after is passion and purpose in their offering.
I used to focus on the products and services I offer as the main show in my branding and marketing materials. Now I sell the bigger picture: I help people and businesses find out what there were born to do.
How did I come to this prophetic conclusion? What were the steps I took to go so deep as to find this meaning derived from a logo and website company?
My relationship with God is where I rest my true identity. From there I receive the inspiration needed to not only know what God wants me to do, but also what my clients should do.
I love the story of Jesus and the Samaritan woman because it shows how a product like water was used to draw out a deeper need that the person had.
The Samaritan woman thought Jesus was trying to sell her on actual water, but in reality he knew the deeper pain and that he himself was the solution.
The bible says in John 4:13
Jesus answered, “Everyone who drinks this water will be thirsty again, but whoever drinks the water I give them will never thirst. Indeed, the water I give them will become in them a spring of water welling up to eternal life.”
The water is a temporary thirst quencher, but we’ll be thirsty for more later.
Your product or service is a temporary fix until you’ve attached a meaning much greater behind it, and can articulate it will to your clients as the solution they REALLY need to their problem.
My work has become 100% spiritual in nature, guided by a God that is after the hearts and souls of every prospect and client I come across.
This is what I brand now – the bigger picture.